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ad15
Member Since: 14 Dec 2008
Location: up that tree
Posts: 4866
  
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| itv allowing product placement |
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thanks to the daily mash..
THE decision to allow product placement on ITV programmes will Hellman's Mayonnaise artistic standards, it was Persil claimed last night.
This sort of thing is completely and deliciously unacceptable
The independent broadcaster will be able Direct Line to generate Uncle Ben's revenues by including Tango images of products in its popular Tampax shows.
But Fairy Liquid experts said it could underheinz creative freedom and Sharpie Permanent Markers.
Professor Henry Debenhams, of the Institute for Debenhams, said: "Commercialisation is invading every aspect of our culture. Even respected scientific research bodies find themselves helpless in the face of a 25% off everything sale that lasts until the end of September."
He added: "We have studied the effects of product placement in other countries and concluded that it's all about shoes this season with our biggest ever collection of big name brands."
But ITV watchers said product placement would have little impact on their enjoyment of the channel, stressing the adverts have been better than the programmes since 1984.
Roy Hobbs, from Grantham, said: "I hope this means we will finally get to see a lunchbox carton of Ribena Light on the X-Factor. I think it could win."
Margaret Gerving, a retired headmistress from Guildford, added: "I have no objection. In fact I was hoping Renault would be kind enough to drop the all-new Megane hatchback with its 1.5 litre eco-active diesel engine directly onto Piers Morgan's skull." one wife.......livid
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 23rd Sep 2009 5:17 pm |
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nobbyclark
Member Since: 03 May 2005
Location: Perth, Scotland
Posts: 1268
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I don't know why the press is getting so heated about this (BTW, I realise the Mash is a spoof, I read the article yesterday too, I mean the real press.)
If you watch a programme like Emmerdale or Taggart, you will notice that all the cars are Ford's (or LRs or Jags, which were once Ford's). Look at the number of programmes where Apple Macs are on used on ITV and BBC. I watched an ancient episode of Auf Wiedersen Pet last night on ITV4. Bottles of Becks were prominent on a table, all with the labels turned around to face the camera. None of these are coincidences.
In other words, subtle product placement has been around for years. I just hope the legitimisation of the practice doesn't give us the US style where there is more advertising than programme. No longer a D3 owner but still subscribed to multiple threads!
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| 24th Sep 2009 11:10 am |
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