DG
Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50951
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This viewpoint is fairly naive IMO because it conveniently sets aside two fundamentals, those being:
- The D3\4 have always been driven by yummy mummy\family oriented types in far higher proportions than the perception of it being targeted to some specialist market i.e. for use off road. I seem to recall that it was estimated by LR that only 5% of all D3\4 sold would have been off road in any meaningful way for example.
- The D5, whatever is thought of it, is built to execute it's extremely capable off road credentials to the fullest extent in a way that some could argue is even better than the D3\4...e.g it has new technology and it is much lighter.
So for all the casual comparisons to the wholly road biased competitors and the accusation of a complete dumbing down of the D5 ...aside from the aesthetics... IMO in truth little has changed.
People can carry on inflating other brands such as the Volvo as a direct competitor ..but in reality it is selling for a price not too distant from the D5 but without anywhere near the same level of capability.
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 3rd Jun 2018 9:28 am |
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Dan_NL
Member Since: 19 Sep 2010
Location: world
Posts: 1213
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@DG.
Its all about perception & appearances... Its just that Volvo has a younger and fresher 'appearance', and JLR is perceived as 'oldy worldly' ,
thus two reasons its NOT in the front line of 'yummy mummy' her shopping list.. Also woman go for nice bottoms and the D5 has anything but[t] a nice rear end 
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| 3rd Jun 2018 9:56 am |
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Red Merle
Member Since: 30 Aug 2014
Location: Liskeard
Posts: 7438
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You’ll have to forgive my naivety DG; living on the M25, as you do, you probably get a much better idea of what Yummy Mummies are driving than us carrot crunchers out in the sticks do 
I’d suggest that a lot of the more demanding buyers bought the D3/4 as it was the one, of the very few in its class, that would look more than a little uncomfortable parked outside a tanning salon  The D5 may still be supremely capable off road (even if is a darn sight harder to see where the edges and corners of the car are), but it’s lost a lot more in the process of appealing to the Yummy Mummies who’ve previous idea of SUV navana was an X5  2011 - 2015: 3 x FL2
2015 - 2017: 2 x D4
2017 to date: FFRR SDV8
2023 to date: FL2 as a second car
2021 to date: Hinckley built ‘14 Triumph Trophy 1200
2022 to date: Hinckley built ‘14 Triumph Trophy 1200 & sidecar!
(One of only two known to exist in the world!)
Last edited by Red Merle on 3rd Jun 2018 10:39 am. Edited 3 times in total
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| 3rd Jun 2018 10:16 am |
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Dan_NL
Member Since: 19 Sep 2010
Location: world
Posts: 1213
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@jimbg.
Basicly the author of the article undelines the fat the D5 is about 15% overpriced... .. 
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| 3rd Jun 2018 10:17 am |
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DG
Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50951
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I note your interest and knowledge of yummy mummys RM .... can I suggest though that you come to stockbrokerbelt if you really want to further your expertise and judgement of what vehicles might attract them 
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| 3rd Jun 2018 10:30 am |
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kajtzu
Member Since: 11 Aug 2017
Location: Helsinki
Posts: 6580
  
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Regarding Volvo, global XC 90 sales have been really good for them with XC90 II.
2018 YTD April: 30k
2017: 87.5k
2016: 91.5k
2015: 40k (new model intro), old model 2.5 k
2014: 18k
2013: 23.8k
2012: 31.3k
2011: 39.6k
(Source: Volvo)
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| 3rd Jun 2018 10:35 am |
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DG
Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50951
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Yes, excellent ...but they have build capacity 
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| 3rd Jun 2018 11:01 am |
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kajtzu
Member Since: 11 Aug 2017
Location: Helsinki
Posts: 6580
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Anyone can increase PP&E by making investments
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| 3rd Jun 2018 11:46 am |
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DG
Site Moderator
Member Since: 12 Dec 2005
Location: The Gaff
Posts: 50951
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Thats right which is why a new factory is currently nearing completion in Slovakia to initially take up D5 production
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| 3rd Jun 2018 11:59 am |
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kajtzu
Member Since: 11 Aug 2017
Location: Helsinki
Posts: 6580
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Cool. Have they said in public what vehicles will be manufactured there? The only thing I’ve seen is, with three shifts running, the capacity will be ~150k vehicles annually. They’re starting with one shift at the end of 2018. Plus some rumors based on an environmental study that the factory can be expanded to 300k annually.
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| 3rd Jun 2018 12:07 pm |
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Dan_NL
Member Since: 19 Sep 2010
Location: world
Posts: 1213
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Sounds nice. So if they want to upscale, they have to sell... No point in building a factory in the EU and not selling in the EU...
Prices must come down then, to become compatative..
8)
----
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| 3rd Jun 2018 12:20 pm |
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jimbg
Member Since: 19 Apr 2013
Location: UK
Posts: 478
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Dan_NL wrote:@jimbg.
Basicly the author of the article undelines the fat the D5 is about 15% overpriced... ..
Indeed, I was merely pointing out the article existed, not trying to make any other point!
I think they are saying for the price of a new entry level spec XC90 you could buy a year old HSE Discovery
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| 3rd Jun 2018 3:45 pm |
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Moo
D3 Decade
Member Since: 13 Aug 2010
Location: Wiltshire
Posts: 13952
 
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The parents at my kids school must be a prime target market: Private school, in a wealthy city (Bath) linked to the countryside. However, there are still only two D5 amongst the many D3
/4, FFRR, RRS, DS, Defenders and Evokes from LRs stable, but there were at the last count 11 new XC90, numerous Cayennes, Q5, Q7 and more recently VW camper vans. We even have 3 Ssayong RExtons bought by the horsesy set for towing.
When I drive around Bath and the surrounding area I just don’t see D5. There are six private schools full of yummy mummy’s in a predominantly professional and affluent city of 80,000. This is surely LRs target market so why aren’t we seeing them? Every other LR product is well represented. New Defender L663 110 SE (known as Noddy!)
Sold Volvo XC90 R-Design (known as Basil)
Sold - D4 HSE (Known as Gerty)
No longer the Old Buses original owner 
231,000 miles and counting
05 S manual owned from March 2005
D4 Face lifted
Still original injectors and turbo
V8 Front brakes
BAS Remap, Allisport Intercooler and deCat
EGRs blanked
T-Max split charge
Hanibal Expeedition rack
Prospeed ladder
Duratrac tyres
IID BT
BAS FBH control
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| 4th Jun 2018 3:02 pm |
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Dan_NL
Member Since: 19 Sep 2010
Location: world
Posts: 1213
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..waiting for the new defender...
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| 4th Jun 2018 3:27 pm |
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